Brand New Brand is the Capstone for CalArts' Graphic Design Specialization program taught by Michael Worthington.  The objective of this course was to tie together the principles of graphic design learned throughout the program into one final project; a Brand Development Guide for a start-up company of our choosing/invention.  

The company's history and philosophies were used as the launching point to develop logos and logotypes as well as marketing materials and a visual of the various applications for the brand's identity.

Projects done for CalArts Graphic Design Specialization.

The first four are posters from Michael Worthington's Introduction to Graphic Design. Previously made images of an object (in this case a fork) were used in combination with shape and pattern designs, as well as typography indicative of the object to create both simple and more complex compositions.  

Three business cards were also created for this class.  The monograms were created first and then designed into three different business card options.  

The Bison Book was created for Gail Swanlund's Introduction to Image-making.  Several images of an animal of our choosing were created using as many methods as possible from realistic to more abstract (typographic images being considered the most abstract way to represent the animal) were created. These images were arranged on different spreads to communicate different aspects of compositional hierarchy as well as showing a range of abstraction. The final project wrapping up into a printed and hand-bound book that combined these studies in a complex narrative.

The "Avenir" poster was created for Anther Kiley's Introduction to Typography.  A previously studied typeface was adapted into a poster.  Since the typeface is clean and unassuming, a quickly penned "Avenir" rests behind the clearer "Avenir" to communicate its' emergence in the postmodern and deconstruction eras in which it was designed.